The naked truth: Bullshit part 2
The plain truth can be woven into a narrative to make it more appealing and easier for audiences to accept, but the narrative must never obscure the truth.
8 May 2026
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Here you will find our articles about the subjects that fascinate us, like social impact, connection and personal growth. Feel free to scroll through the articles or select a topic below and dive right in.
The plain truth can be woven into a narrative to make it more appealing and easier for audiences to accept, but the narrative must never obscure the truth.
When slick marketing types use the term storytelling only as a means to sell stuff you don’t need with bullshit stories, where is the authenticity?
There’s nothing worse than ending a story with ‘the moral of this story is…’. After all, it should speak for itself. But what if there is no sense of morality left at all?
There is no beginning without an end, and after the start there is always a finish.
There are not enough proverbs to emphasise how the Creativity for Innovation project flew by. Or yes, just one more: time flies when you’re having fun (and in this case: when you are learning a lot, with some great people around!)
Stories in policy making Storytelling is hip and happening and its usefulness is slowly making its way into government policy-making, especially as a means of
Corona is just a story Before I make people angry with this headline: I believe that the coronavirus exists and that our society is currently
Arjen Barel
Director of the Storytelling Centre and Theatre Lab and Storytelling Coach
… shares his knowledge on this page.
He previously wrote, amongst others, the book:
‘Storytelling and the World’
and just finished working on:
‘Stand stronger with your own story’
He regularly lectures on storytelling in the social sector.