Which story will you choose?
People often have a choice as to which story they associate with an event or a memory. We can decide what value and what meaning we attach to it. Which story do you choose?
19 June 2026
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People often have a choice as to which story they associate with an event or a memory. We can decide what value and what meaning we attach to it. Which story do you choose?
In this article, Arjen Barel reflects on the concept of the ‘single story’; the reduction of an identity to a single narrative.
It’s a question that comes up in almost every training session or presentation: “What is the real difference between applied storytelling and therapy?”
The plain truth can be woven into a narrative to make it more appealing and easier for audiences to accept, but the narrative must never obscure the truth.
When slick marketing types use the term storytelling only as a means to sell stuff you don’t need with bullshit stories, where is the authenticity?
There’s nothing worse than ending a story with ‘the moral of this story is…’. After all, it should speak for itself. But what if there is no sense of morality left at all?
Arjen Barel
Director of the Storytelling Centre and Theatre Lab and Storytelling Coach
… shares his knowledge on this page.
He previously wrote, amongst others, the book:
‘Storytelling and the World’
and just finished working on:
‘Stand stronger with your own story’
He regularly lectures on storytelling in the social sector.