The difference

It’s a question that comes up in almost every training session or presentation: “What is the real difference between applied storytelling and therapy?”

The naked truth: Bullshit part 2

The plain truth can be woven into a narrative to make it more appealing and easier for audiences to accept, but the narrative must never obscure the truth.

Bullshit

When slick marketing types use the term storytelling only as a means to sell stuff you don’t need with bullshit stories, where is the authenticity?

The moral of the story

There’s nothing worse than ending a story with ‘the moral of this story is…’. After all, it should speak for itself. But what if there is no sense of morality left at all?

Creativity for Innovation

There is no beginning without an end, and after the start there is always a finish.
There are not enough proverbs to emphasise how the Creativity for Innovation project flew by. Or yes, just one more: time flies when you’re having fun (and in this case: when you are learning a lot, with some great people around!)

Stories in policymaking

Stories in policy making Storytelling is hip and happening and its usefulness is slowly making its way into government policy-making, especially as a means of increasing citizen participation. This is necessary, as citizens are becoming more vocal and have more means at their disposal to communicate and mobilise. In this sense, social media have influenced […]

Corona is just a story

Corona is just a story Before I make people angry with this headline: I believe that the coronavirus exists and that our society is currently disrupted by people getting sick. I don’t want to talk about the world of hoaxes and fake news. Rather, I would like to focus on how we make stories about […]

Don’t let corona become our only story

Don’t let corona become our only story What impact can the corona crisis have on our mental health? Besides the relational tensions that can arise from living on top of each other, many of us are also stuck in one negative story. It is important for our minds to keep making room for stories that […]

Getting through the crisis with stories

Getting through the crisis with stories! In these absurd times it is important that we keep seeing each other. Physically we can’t, but we can app, call, skype, zoom, you name it. This contact is good for our minds, especially if it’s not just about the current crisis. Yes, COVID-19 has a big impact on […]