Deep in the darkness of the first Covid lockdown, three different people sat down over Zoom. Three different countries. Three different styles of glasses. Three different perspectives on storytelling. One shared passion. To write the most pertinent and decisive guide on how sharing stories can contribute to social impact and personal growth.

We started with a smaller guide written by Arjen in Dutch, and expounded, expanded, argued, distilled, clarified, spending three years honing the best book we could possibly create. With a mix of campfire magic, clear guidance, and whimsical stories, there is a wide audience for this book, borne out by the testimonies from different readers up until now. The feedback is exciting, and we are super motivated to continue the process of sharing our belief that the world is storytelling.